A Closer Look at the Internal Communication Trends of 2024

As we enter 2024, changes in internal communication are quite noticeable. Trends such as the growing importance of Artificial Intelligence (AI), rethinking talent development strategies, and other shifts are changing how we interact at work.

Come with us as we look into these key changes: the impact of AI, changes in talent dynamics, strategies for reducing stress, the growing emphasis on the emerging hybrid workplace, and the essential need for embracing inclusion. These are the five trends that are expected to influence the internal communication landscape in the upcoming year.

In the world of internal communication, AI is transforming how professionals connect and work together. The increasing use of AI, seen in tools like ChatGPT, shows its crucial role as a revolutionary ally for communication professionals.

AI’s strength lies in overcoming language barriers and strategically shaping communication methods—a practical reality, not just an idea. This change signifies a noteworthy shift in workplace communication, offering tangible benefits beyond efficiency and promoting a more personalized and inclusive approach.

At Involv, we’re actively integrating advanced AI into our platform, bringing you even more sophisticated solutions. In our upcoming release, here’s a glimpse of what’s to come: enhanced AI functionality for Content creation, Writing Improvement, Article Creation, and Image Generation by Topic.

After a tough 2023 for HR and recruitment teams, there’s a big change happening.
Many companies, facing economic challenges, are making their operations leaner by reducing these departments. So, the team members who remain are figuring out what matters most.

We’re saying goodbye to the constant hiring cycle. In 2024, the focus is on making the skills of existing employees even better. This means investing a lot in education, training, mentorship, and programs to help careers grow.

Here at Involv, we’re all about staying on top of HR trends. This year, we’re working on making onboarding smoother for new members and keeping our current talents happy, creating a workplace that’s all about ongoing improvement.

Curious about how Involv will make onboarding easier? Keep an eye out for our next release for all the details.

In Gallup’s latest report, it’s revealed that 44% of global employees are experiencing stress. Notably, 41% believe that improved engagement and a positive company culture can significantly boost their job satisfaction.

To address these concerns, the research suggests:

Promoting Mission and Organizational Goals: Clearly communicate the company’s mission and goals, especially for remote workers, fostering a strong sense of purpose.

Measuring Employee Engagement: Implement engagement measurement methods, such as surveys, to demonstrate a commitment to valuing employee feedback.

Involv actively supports these initiatives by offering tools and insights that measure, analyze, and improve the overall employee experience. Explore how Involv can be a key partner in enhancing engagement for a healthier, happier workforce.

Organizations are rapidly adopting hybrid work, with 66% already on board and 30% planning the transition (Gartner), driven by benefits like improved performance and employee retention (FlexJobs). This shift poses a unique challenge for internal communicators in connecting and unifying teams.

Managing the shift to remote and hybrid work requires a strategic approach, focusing on change management, employee involvement and adapting new tools.

As internal communication professionals play a crucial role in keeping teams informed and connected amid this evolving trend, they leverage various tools such as messaging platforms, video conferencing, collaboration software, and intranets, which serve as dedicated hubs.

If your company is already using SharePoint or Microsoft, integrating an intranet built on these platforms offers unique advantages. This integration provides a structured space for sharing information, addressing concerns, and fostering teamwork, thereby enhancing the overall communication experience.

Despite the increasing focus on diversity, equity, and inclusion (DEI), turning intentions into real progress remains a struggle for many organizations. This year, leaders need to actively find ways within their organizations and communities to make strides in DEI initiatives.

Internal communicators are crucial in driving this progress. Through specific communication strategies, they can raise awareness, boost engagement, and encourage concrete actions that truly promote diversity and inclusion.

According to McKinsey’s research, a significant gap exists: 70% of organizations express ambitious DEI goals, yet only 47% feel they have the necessary structure to achieve them. Closing this gap is vital for leaders to nurture a genuinely inclusive environment.

Learn more about how intranets, such as Involv, contribute to building an inclusive culture at work in our blog: ” How an intranet contributes to an inclusive culture at work – Involv (involv-intranet.com)

Internal communication professionals will face challenges in navigating the emerging landscape of 2024, marked by the rise and significance of various factors. However, with the right tools deployed in the right ways, these changes can be embraced and navigated effectively. These trends signify more than shifts; they represent a collective commitment to fostering a dynamic, inclusive, and resilient communication landscape.

Ready to elevate your communication strategy in 2024? Contact us to explore how our Involv Intranet solution can empower your comms team for success.