For many organizations today, intranets serve as the central hub for internal communication.
As a complementary channel, digital signage emerges to extend the intranet’s reach and amplify its impact across the workforce.
56% of internal communication teams are considering increasing the use of digital signage within their organization.
(Source)
Strategically placed digital signs in high-traffic areas provide a way to showcase intranet content to employees who may otherwise miss updates. Short snippets displayed in breakrooms, lobbies or office common areas can highlight new intranet announcements, policy changes or upcoming events now available.
By notifying staff of relevant new intranet content through visual displays, organizations can effectively drive more intranet traffic and boost usage over time.
Leading intranet platforms even integrate directly with signage software for simplified content sharing between the channels. This allows communicators to easily push targeted notifications from the intranet out to digital screens prompting employees to further engage with the content.
The Benefits of Adding Digital Signage
As a secondary channel to complement intranets, digital signage offers several key advantages:
- Increased visibility: Strategic placement of screens combined with compelling graphical content ensures intranet messaging remains highly visible across multiple locations. Frequently repeating key information also helps it stay top of mind.
- Real-time updates: Unlike static posters, digital signage content can be updated remotely in real-time through user-friendly content management systems. This agility keeps messaging feeling fresh, timely and relevant.
- Centralized management: Cloud-based software allows convenient remote updates to unlimited screens from one central admin dashboard. IT teams can easily add new digital signage sites as the program scales.
- Attention-grabbing format: Creative elements like data visualizations, animated graphics, videos and employee highlights capture viewer attention at a glance.
The human brain processes visual information 60,000 times faster than text.
(Source)
- Expands reach: While intranets engage office-based employees, digital signs uniquely reach frontline, remote and deskless workers who lack regular computer access. Strategic placement expands the intranet’s reach.
Use Cases Across Industries
Digital signage complements intranets by reaching frontline and remote workers with limited computer access.
But it also engages office workers in spaces like cafeterias, lobbies and meetings.
- Office Common Areas: Share company news, training sessions, HR policy updates from the intranet.
- Manufacturing Facilities: Display intranet production targets, quality data, safety initiatives on factory floors
- Warehouses & Distribution Centers: Motivate teams by showcasing intranet metrics and achievements.
- Hospitals: Notify clinical teams of new intranet content with shifts, assignments and protocols
- Higher Education: Engage students/staff with intranet updates on menus, announcements and campus events.
- Retail stores: Highlight sales promotions, new products, employee recognition and brand initiatives.
Involv Cast for SharePoint
Our Involv Cast is a digital signage solution for Microsoft SharePoint. It allows you to easily display your SharePoint intranet content on screens across your organization to notify and engage all employees.
With easy remote management, Involv Cast allows you to:
- Easily set up multiple digital signage configurations to show different content at different locations.
- Flexibly incorporate different types of content – from news and events to alerts, new hires, and upcoming birthdays – – in either a full-screen view or a format personalized to your needs.
- Keep costs low by using your existing SharePoint investment.
- Get top-notch support from experts to optimize your signage network.
As a SharePoint add-on, Involv Cast helps communicators scale the impact of their intranet investment with complementary digital signage.
Involv Cast has free and paid versions. You don’t need Involv licenses to start using it. Learn more about Involv Cast here.
Explore the future of intranet solutions with Involv. Learn how our team of experts can help you create an effective internal communications platform and tackle today’s business challenges.