How to create engaging newsletters everyone wants to read

Let’s be honest – starting your workday with an overflowing inbox isn’t doing your productivity any favors. However, research by Ragan shows that 60% of companies use newsletters to connect employees and management. In fact, 78% view it as the most important channel for internal communication.

The role of newsletters in internal communication

In a world filled with information, the internal newsletter remains a powerful communication tool. It helps share important updates, increase engagement and keep employees informed about what’s happening in the organization. A well-crafted newsletter presents content in a structured and appealing way, making employees more likely to read it. When combined with other channels, such as intranet or social platforms, it strengthens company-wide connectedness.

Optimize your newsletter with these best practices

To ensure your newsletters are effective and engaging, consider the following strategies:

1. Strategy: Develop a clear newsletter strategy. Decide on frequency and timing based on the needs and habits of your readers.

2. Relevance: Personalize the content. Tailor the material to the role, department, location and interests of your employees to boost engagement.

3. Short but Impactful: Focus on the most important information. Avoid lengthy text blocks and use eye-catching images and clear subheadings to improve readability.

4. Frequency: Find a balance between offering valuable content and avoiding information overload. Consider monthly in-depth articles and weekly short updates.

5. Measure and Improve: Monitor and analyze the performance of your newsletters. Pay attention to open rates, click behavior and gather feedback through surveys to continually improve.

Creative tips for engaging newsletters

To add an extra dimension to your newsletters, consider the following creative approaches:

1. Brand Consistency: Ensure your newsletters align with your company’s branding by using the logo, company colors and fonts. This strengthens brand identity and ensures recognition.

2. Scanability: Make the newsletter easy to scan by using short paragraphs, bullet points, clear subheadings and bold text. This helps readers quickly find the key information.

3. Compelling Subject Lines: Use active language and emotion in your subject lines to spark curiosity and increase open rates.

4. Put Important News First: Place the most current and relevant news at the top of the newsletter, so it grabs attention and isn’t overlooked.

5. Varied Content Mix: Combine business updates with lighter content, such as employee success stories, tips, event announcements and even humorous elements to boost engagement.

6. Visual Elements: Incorporate images, infographics and videos to make the content visually appealing and to convey complex information more easily.

7. Clear Calls to Action: Encourage readers to take action by placing clear and concise calls to action, such as signing up for an event, participating in a survey or visiting a specific intranet page.

By applying these strategies and creative tips, you can create newsletters that are not only informative but also increase employee engagement and satisfaction.

Involv Newsletter: what you can’t do with SharePoint

Many companies invest in additional tools to send custom newsletters, even when they already use SharePoint. That’s no longer necessary. The Involv Newsletter offers all the extra features you need – directly within your intranet and without additional costs.

With Involv Newsletter, you can:

• Easily convert content from your intranet into a newsletter, including news, FAQs, incidents, events, job postings and SharePoint pages.

• Choose from which email address you send the newsletter.

• Consistently apply your organization’s branding for a professional look.

In addition, Involv now offers even more powerful features to elevate your newsletters:

• An intuitive newsletter builder prioritizing ease of use.

• Complete flexibility to design and reuse your own templates.

• Extensive formatting options to make your content look exactly how you want.

• Seamless integrations with external platforms and websites.

• An integrated calendar to easily schedule and manage your newsletters.

With Involv Newsletter, you maintain full creative control – far beyond the default capabilities of SharePoint. Our tool effortlessly integrates intranet content such as updates, events, FAQs and job postings into a sleek, professional newsletter. This means you no longer need external services and can save costs.

Explore the future of intranet solutions with Involv. Learn how our team of experts can help you create an effective internal communications platform and tackle today’s business challenges.